After more than ten years of implementation of its environmental and social efforts across its global brands, PPR has launched in March 2011 an ambitious and multi-tiered new sustainability initiative: PPR HOME… for the long run.

By moving beyond the traditional Corporate Social Responsibility model, the group launched PPR HOME and is setting a new standard in sustainability and business practice in the Luxury, Sport & Lifestyle and Retail sectors. By forming PPR HOME, the PPR Group is committing to lessen its impact on the environment, taking proactive steps to implement best business practices. PPR HOME will not only focus on working towards reducing and mitigating its social and environmental impacts, but will develop opportunities for the benefit of people and their environments in their spheres of operation.

PPR HOME is the new direction dedicated to Sustainability inside PPR. Placed under the strategic leadership of Jochen Zeitz, PPR Chief Sustainability Officer, PPR HOME will bring expertise, support and creativity to all PPR brands. An annual €10 million budget, in addition to PPR brands own initiatives, will be dedicated to PPR HOME. It will be indexed to the evolution of the dividend paid by PPR.

PPR HOME centers on 4 interconnected programs:

• Leadership - Leading a corporate paradigm shift both externally and internally;
• Humanity - Enhancing the social, economic and environmental wellbeing of communities in PPR’s spheres of operation; 
• Ecology - Mitigating PPR’s footprint via reduction, offsets and investing in the environment); and
• Creativity - Creating sustainable solutions to support global sustainability).

PPR HOME moves beyond the conventional CSR approach and promotes a new business paradigm whereby the attainment of sustainability is driving creativity and innovation, and vice versa, to build businesses that deliver financial, social and environmental returns for the long run. The PPR Group is uniting its brands under PPR HOME to work together towards PPR HOME’s Vision of a better world that is more sustainable - economically, socially and ecologically - than the world we know and live in today.

It is an opportunity to reconsider products and services and a means to challenge the present way of doing things; motivating ourselves and our customers to be aware of the planet’s fragility thereby setting the pace for a new, more sustainable consumerism, helping good business become synonymous with good conservation, redefining sustainable shareholder value, and building businesses that meet the needs of an evolving society.

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